Proud farmer organics is a brand that markets the products produced by FPOs of Devbhoomi (Uttarakhand), representing the pride farmers have in providing high-quality organic produce through an age-old sustainable system
They wanted to reach out to customers who value artisanal products which are produced following nature's cycle and are also willing to pay a premium price for the same.
Packaging Design For The Label
Designing the packaging labels for products that are produced in the nature-centric process by a group of committed farmers who are conscious about the health of the consumer, mother earth, and the species around us.
A lot of established brands are already supplying in the market. The challenge is to make the products stand out in the market through right packaging to attract the target audience (who value nature and believe in investing in their health and well being)
Design Style Routes
3 routes we have considered and the rationale behind it. (Text and ref images of 1 visual route).
Based on the brief and market research we identified that the following 3 routes can help us stand apart from the rest in the market. And we have designed the packaging for all the product lines in those 3 different routes.
A2 Organic Desi Cow Ghee | Organic Buffalo Ghee | Organic Raw Honey (Multi Floral)
Organic Brown Sugar | Organic Khandsari Sugar (Unrefined Sugar) | Organic Coconut Sugar
Organic Mishri | Organic Jaggery Powder | Organic Palm Jaggery Powder
Organic Palm Sugar | Himalayan Pink Salt | Rock Salt
The moment the client started putting the product images on their WhatsApp status they received 300 orders in less than 10 days.