They wanted to have a single pouch that should be printed in large quantities, but must be flexible to use for different products.
Keeping in view of the budgetary limitation of FPOs towards marketing, we have designed the packaging(paper pouches) in such a fashion that the same pack can be used for almost all the products like pulses, groceries etc.
Approach behind the final outcome.
The agenda of the packaging is to reflect that all the produce presently being marketed under Aranya are on the principles of permaculture and this is one of those all woman FPOs in our country.
The concept is to highlight organic, the idea we finalised to present is working with nature. Created a graphic showing hands and a globe, as it is once a globally followed phenomenon. Nature of drawing is an Innocent childlike as organic is also innocent and original like children. Brown color has some association with Earth and is eco-friendly.